Office Rocker Energy Drink

Task

I was tasked to create packaging for an engery drink. I created 3 distince packaging designs for each of the flavors.

Sketch

Logo

version 1 sketch for the office rocker drink logo drawn in a sketchbook. version 2 sketch for the office rocker drink logo drawn in a sketchbook.

These were the two idaes for the primary logo. I wanted a graffit style logo to fit the extreme sport aesthetic since this is an energy drink.

Packaging

sketches of the packaging design for office rocker. It was drawn in a skethbook and there are 3 sketches on the page sketches of the packaging design for office rocker. It was drawn in a skethbook and there are 2 sketches on the page

Some of the sketches for the packaging design. Going into this I wanted to give the packaging distinct tooks depending on the flavor of the drink.

Comps

All Nighter

comp version for the flavor all nighter can label. Has a stary night background with the office rocker logo on it

So one of the drink flavor name is "All Nighter". With that I wanted to represent the name with a nightly background.

Blazing Side

comp version for the flavor blazing side. It's on a red background with flames along the buttom

The next flavor is blazing side. With that name I wanted to represent fire with the can label.

Heart Pummper

Comps for the flavor heart pummper. It has a black background and wtih a line that represent a heart monitor.

That last flavor is called "Heart Pummper". With that name I wanted to represent a heart monitor going heywire.

Final

Can Lables

The final can labels for the drink cans

These are the final design for the can lables. Staying with the themes that fit with the flavors name.

Packaging

The ppackaging design for the flavor 'All Nighter'. It has a similar design as the can label.
The ppackaging design for the flavor 'Blazing Side'. It has a similar design as the can label.
The ppackaging design for the flavor 'Heart Pummper'. It has a similar design as the can label.

And these are the the final packaging designs. I wanted them to echo the can labels so the people who's buying these will know that flavor they're getting.